IG Influence

Based in Hannover, IG Influence works with companies that want structured, professionally run social media rather than sporadic posting. The agency focuses on Instagram, Influencer- and TikTok-Marketing for businesses that post regularly but fail to reach the right audience, lack internal capacity for consistent channel management, or need a campaign executed with clear briefing and reporting. Team size is small (1-10), and the working style centers on fixed responsibilities and a process the client's own team can follow, starting with a free initial consultation to clarify the current situation and next steps. The service range is organized into four entry points: Instagram-Wachstum for existing profiles that need better reach and more relevant inquiries; Instagram-Agentur for ongoing management of strategy, content, community and evaluation; Influencer-Kampagnen covering creator selection, briefing, approvals and reporting in one process; and TikTok work covering strategy, formats and production for companies wanting a professional presence on the platform. The stated working method follows four steps: reviewing the channel, target audience, resources and past results; setting priorities for which formats and tasks matter first; producing and managing content, community and campaigns through defined approval steps; and running regular evaluations to determine what should continue or change. Beyond social media, the site also references marketing consulting covering website, local search and social media prioritization.