iMantran

Operating from Dwarka in New Delhi, iMantran is structured less like a traditional marketing agency and more like a holding desk for a set of ventures it has founded and continues to run itself. Rather than pitching campaigns to outside clients as a starting point, the consultancy first builds and operates its own businesses — thirteen of them across six folios spanning growth and performance marketing, culture and media, land and infrastructure, travel, Ayurvedic wellness, and private advisory work. Client-facing services, including search engine optimization, content marketing, pay-per-click, social media marketing and web design, are offered to businesses that fit within or alongside this existing portfolio, with a small team overseeing the work. The stated method breaks into three stages: formation, infrastructure and talent. Formation involves deciding positioning and an operating model before media spend begins, drawing on patterns used across the other ventures. Infrastructure — search, pay-per-call systems and AI-based automation — is run centrally so that a new venture or client folio can draw on systems already built rather than starting from scratch. Talent is handled by placing operators into client work only after they have run live campaigns on one of iMantran's own ventures. New mandates are limited each quarter, reviewed personally by folio principals, and a folio may decline work that does not fit; referrals from existing folios are reviewed before other new business.