Immortal SEO

Founded in Chittorgarh, India in 2008 as Handsome SEO Services, the company rebranded as Immortal SEO in 2016 and now works with businesses in the USA and Canada. The agency was started by Manish Lamrod, joined in 2015 by co-founder Rajesh Jat, who brought technical expertise in on-page optimization and semantic search. Operating as a small team, it positions itself as a long-standing SEO provider that has adapted its methods through successive Google algorithm changes, from Panda and Penguin to RankBrain, BERT and Core Web Vitals, and has more recently extended its focus to AI-driven search platforms such as ChatGPT, Perplexity and Google AI Overviews. The agency's service range covers technical SEO — including site architecture, crawlability, indexation and Core Web Vitals optimization aimed at both search engines and AI crawlers — alongside content SEO built around E-E-A-T principles, topic clusters and semantic structuring intended to establish topical authority. It also offers off-page SEO as part of its broader package. Its stated approach centers on data-driven, white-hat, sustainable strategies rather than short-term tactics, with dual optimization for traditional search engines and AI-powered discovery platforms. The website also references a free SEO audit tool, case studies, and pricing information as part of its client engagement process.