Impakt Digital

Ferndale, Michigan is home base for this digital marketing agency, which works with mid-market companies across Metro Detroit and the wider state of Michigan. Founded in 2013 and operating with a small team of one to ten people, the agency positions itself as an extension of in-house marketing for companies that have budget for growth but limited internal capacity to run it. Clients span sectors such as healthcare practices, manufacturing, insurance, and professional services, with engagements typically covering SEO, content, paid media, and web work handled end to end by one team. Services are organized around five areas: SEO and organic growth, built on technical and on-page fixes, content strategy, and digital PR and link building; paid media across Google, Meta, and programmatic channels, with conversion tracking used to audit accounts before scaling spend; web and conversion work covering site design, build, and ongoing CRO testing; content and brand messaging developed and produced in-house and distributed to reach decision-makers; and AI services aimed at visibility within AI-generated answers from tools like ChatGPT, Claude, Perplexity, and Google AI Overviews, alongside automation and AI-assisted content production. The agency describes its SEO approach as targeting revenue-generating keywords rather than broad traffic volume, and its paid media work as tracked to pipeline rather than impressions. Site management and ongoing optimization are offered alongside initial builds for clients needing continued support after launch.