IN-SEO Agency

Founded and run by Dirk Schiff, this Munich-based agency operates as a small, one-person-led SEO and online marketing practice with more than 18 years of experience in the field. It serves businesses seeking visibility not only on Google but increasingly on AI-driven search systems such as ChatGPT Search, Perplexity and Gemini, as well as social platforms like Instagram and TikTok. Clients referenced include Yahoo, Visitenkarten.com and Sportnahrung-Engel.de. Beyond client work, Schiff is active as a lecturer and speaker on online marketing, including engagements for the IHK München and the International School of Management, and has published a book on SEO, "Geheimnis SEO." The agency's core offering centres on classic search engine optimization alongside GEO (Generative Engine Optimization), which involves structuring and optimizing website content so it is recognized and recommended by AI search systems rather than only ranking in traditional search results. Services listed include ongoing monthly SEO support, SEO consulting and coaching, website and onpage analysis, offpage optimization and backlink building (with linkbuilding and link-cleanup services), keyword analysis, content and copywriting, a free AI/GEO check, and a broader SEO audit. Additional services cover Pay Per Click advertising (including Google Ads), Instagram and social media marketing, web design, e-commerce development and web development. The agency also offers holistic online marketing strategy work spanning UX, content, brand and social media alongside SEO and AI marketing consulting.