Inception Digital Pro

Based in Easton, Pennsylvania, this family-owned marketing agency has served businesses in the Lehigh Valley, Poconos, and Central and Northern New Jersey since 1996. It positions itself as a full-service provider for small businesses, with named focus areas including kennels and pet care companies alongside general small-business clients across the region between New York City and Philadelphia. The agency describes itself as a small team that builds long-term relationships with clients rather than handling high-volume, transactional accounts. Its service offering covers website design, search engine optimization, search engine marketing (PPC), and social media marketing, along with broader digital strategy, content marketing, conversion optimization, and advertising work, including B2B advertising using targeted campaign methods. On the website side, the agency manages design through completion, including tracking and reporting, aiming for mobile-optimized, easily navigable sites that serve as the hub for other marketing efforts. Its SEO work is described as including keyword mapping, ranking efforts, and custom reporting. For search engine marketing, it manages paid presence across Google, Yahoo, and Bing. Social media services involve developing and monitoring custom advertising campaigns intended to drive traffic and build engagement and customer loyalty. Work can be arranged on a project-by-project basis or as part of a fuller ongoing campaign, and the agency offers a free digital checkup of a prospective client's website performance.