Independent SEO Specialist — Volodymyr Marchenko

Volodymyr Marchenko works as an independent SEO specialist based in Kyiv, offering search engine optimization services to clients on a freelance basis rather than through an agency structure. He has worked in SEO since 2017 and serves a range of website types, including service sites, online stores, corporate sites, content and media projects, local business sites, startups, and marketplaces. Client projects span B2C, B2B, SaaS, and online platform business models, with experience in both local promotion (Kyiv and Ukraine-wide) and international SEO for European and US markets. Industry experience mentioned includes automotive (car import from the US and Canada, auto parts, autonomous heaters), e-commerce (mobile devices, electronics, gaming equipment, musical instruments), and construction/renovation, among others. The work covers the full SEO process, from technical and on-page optimization to link building, handled personally rather than delegated to a team. Services include site audits to identify underlying issues, technical fixes for code and site speed, on-page work on metadata and page structure, content creation aligned with search queries, and link building intended to grow domain authority without triggering search engine penalties. Methods are described as white-hat, with an individual plan built for each project. Listed task types include lead generation SEO, sales-oriented optimization, traffic scaling, work with new or highly competitive sites, and recovery of rankings after drops or penalties. More recent offerings include Answer Engine Optimization, Generative Engine Optimization, and preparing content for featured snippets and AI-generated search results.