Innovate By Day

Based in Toronto, Innovate By Day is a bilingual, certified woman-owned marketing and digital content agency founded in 2010 by CEO Deb Day, whose background is in film and TV production. The agency works primarily with corporate, cultural, governmental, and not-for-profit organizations, describing itself as purpose-driven and values-led, with a stated focus on elevating diverse voices and mission-driven storytelling. Its team is small, in the 1-10 range, and includes in-house marketing and video specialists. Services span marketing strategy, website design and development, social media management, and video production and editing, with the agency noting a portfolio of over 2,000 video projects covering sizzle reels, corporate features, social media content, digital ads, and customer testimonials. A distinct offering is Google Ad Grants management, through which the agency helps eligible non-profits and mission-driven organizations access and administer free Google Search advertising, reportedly up to $120,000 USD annually. Social media work is framed around community management paired with in-house analytics, aiming to build audience engagement over time rather than one-off campaigns. Website design and development covers both front-end visual design and backend systems. All services are described as rooted in an initial strategy phase, with campaigns and digital plans built around specific client goals before execution begins. Past clients named in its portfolio include Just For Laughs, Mohawk Girls, Telefilm Canada, and Workin' Moms.