Innovation Mind

Based in Hickory, North Carolina, Innovation Mind is a small digital marketing agency that consults local businesses on search-based online marketing. The team, sized between one and ten people, works primarily with small and local businesses looking to build or improve their presence on Google and other widely used platforms such as Facebook and Yelp, with the goal of converting online searchers into leads and paying customers. The agency's declared services are Search Engine Optimization and Pay Per Click, delivered through a staged approach described on its site. The first stage focuses on visibility, aiming to get client websites ranking on Google's first page and appearing where potential customers are already searching. The second stage addresses on-site conversion, optimizing the placement of website elements so that visitors are more likely to submit contact information and move from visitor to lead to customer. The third stage involves tracking campaign performance, giving clients access to keyword tracking reports and analytics depending on the services engaged. Overall, the agency positions its work around three outcomes: increasing exposure through higher search rankings, growing a business's customer base by capturing people actively searching for products or services, and increasing revenue as a result of improved organic visibility and lead generation.