Inspired UM

Based in Vilnius, Inspired UM positions itself as a media planning and buying agency whose expertise extends into strategic communications consulting rather than execution alone. The Lithuanian-language site frames the agency's competence as covering both the mechanics of media buying and the broader strategic communication layer that sits above individual campaigns, indicating a focus on advertisers and organizations needing coordinated media and marketing planning across channels. The team size of 11-50 suggests a mid-sized shop capable of handling multi-channel accounts while maintaining direct client contact. The agency's declared service list centers on media planning and buying alongside search engine optimization, digital strategy, social media marketing, content marketing, market research, conversion optimization, and email marketing. This combination points to a full-funnel approach: research and strategy work to define audiences and channels, media buying to place advertising efficiently, and complementary disciplines such as SEO, content, and email marketing to support visibility and retention once traffic is acquired. Conversion optimization is listed as a distinct service, implying attention to what happens after a visitor lands on a client's site, not only to driving traffic toward it. The pairing of market research with digital strategy suggests campaigns are intended to be grounded in audience and market data before budgets are allocated to specific media channels, positioning the agency as a consultative partner on both planning and execution sides of digital marketing.