Instant Local Marketing Profit

Operating out of Boulder City, Nevada, this one-person consultancy works with local service businesses looking to cut advertising waste and generate more phone calls and sales. Rather than working across industries generally, the practice targets small local operators who have already tried advertising, including online searches and directories, and been disappointed with the results. The consultant describes reviewing advertising submitted from a wide range of US states and foreign countries, positioning the offering as informed by a large volume of hands-on audits rather than a fixed client sector. The core service is built around what the site calls Advertising Response Triggers™, elements added to a business's marketing message to raise a prospect's interest to the point of calling immediately; the method calls for using as many as twelve such triggers, compared with the two or three found in typical local ads. Alongside message development, the agency focuses on media selection, arguing that many local businesses advertise in the wrong places relative to where most prospects actually search when they lack a personal referral. Engagements begin with a free advertising audit of a business's current campaigns, or a free discovery call for businesses with no existing advertising, aimed at identifying which media and messaging changes would improve call volume and sales from a first campaign. Search engine optimization is listed among the declared service areas alongside this broader advertising audit approach.