Insurance Marketing Partners

Based in Strum, Wisconsin, Insurance Marketing Partners is a small digital marketing agency built around a single client type: independent insurance agents and agencies looking to grow their book of business. The team, operating under Think Horizontal, LLC, is centered on Mike, who brings a background in insurance industry software and product management, including prior work on projectcapmarketing.com and trustedchoice.com for the Independent Insurance Agents and Brokers of America, as well as hands-on experience managing a personal lines department at a Midwest insurance agency. He holds a P&C license in Wisconsin and a CIC designation. This specialization shapes the agency's approach, which starts by understanding each agent's strengths, interests, and target markets before recommending a strategy suited to individual objectives and budgets. Services described include agency website design, local search optimization, paid search, social media marketing, email marketing, and insurance marketing analytics. The agency frames its role as translating digital marketing concepts for agents who may not have the time or background to manage these details themselves, aiming to simplify decisions rather than assume technical knowledge on the client's part. Work is customized per agent rather than delivered as a standard package, with strategy built around each agency's markets and goals. Contact and inquiries are handled directly through Mike, reflecting the agency's small, personalized structure.