Integrated.Social

A London-based B2B marketing agency founded in 2014, Integrated.Social works with senior strategists only, without junior staff or outsourced delivery, on accounts spanning FinTech, SaaS and tourism sectors, among others. Client examples referenced include a UK FinTech startup, a UK B2B SaaS company and an East African tourism board, indicating a focus on companies needing measurable pipeline and revenue outcomes rather than traditional ranking reports. The agency positions itself around AI-driven visibility and lead generation as much as conventional digital marketing. Its declared service lines cover SEO, PPC, social media marketing and video production, but the site emphasises three specific offerings: Agentic AI Lead Generation, AEO/GEO (AI search optimisation aimed at citation in tools such as ChatGPT, Gemini, Perplexity and Google AI Mode), and PPC/Performance Max campaigns. Described methods include building autonomous AI agents that research accounts, personalise outreach and pass qualified leads to sales teams; persona-based targeting combined with A/B testing for paid media; account-based marketing involving ICP rebuilding and buying-committee mapping; and campaign work across paid search, programmatic display and paid social. Case studies detail specific deployments — a persona pivot and Facebook-first acquisition strategy for a FinTech client, ABM with LinkedIn Conversation Ads for a SaaS company, and traveller-persona-led paid media for a tourism board — with results tracked against registrations, pipeline growth and ROAS rather than rankings alone.