Intentree

Based in Docklands, Melbourne, Intentree is a small digital marketing agency working with Australian small businesses that compete against larger, better-resourced companies. The team is positioned as a full-service digital shop, covering strategy, marketing, web design and development, and describes itself as able to assist with anything from complete eCommerce solutions to mobile-responsive websites. Its stated approach centres on developing a strategy before moving into execution, aiming to help smaller operators compete against bigger players in their markets. The agency's declared services span Search Engine Optimization, Branding, Conversion Optimization, IT Strategy Consulting, Logo design, Marketing Strategy, Web Design and Web Development. Its described working method follows a sequence: research into a client's business, social media presence, competitors and market before building a custom digital marketing plan; driving traffic using white-hat SEO techniques; converting visitors into customers through conversion-focused tactics; retargeting visitors who did not initially convert; and using automated tools to retain customers and increase their lifetime value. The agency also builds conversion funnels intended to generate repeat sales rather than one-off transactions. Prospective clients are offered an initial strategy session as part of the sales process, during which the agency reviews the business and proposes a tailored plan before any implementation work begins.