Iris Data-Driven Digital Marketing Agency

Based in Ho Chi Minh City, Iris is a small digital marketing agency, founded in 2017, that structures its work around data collection and analytics rather than generic campaign templates. Its team works across a range of verticals including healthcare, surgery and beauty, cosmetics and jewelry, luxury home and kitchen goods, education, and hospitality, serving clients from established brands to smaller businesses in Vietnam and beyond. The agency also publishes market reports covering sectors such as streaming, online food delivery, sports and fitness, and online travel in Vietnam, positioning its output around locally grounded data rather than broad international benchmarks. On the service side, Iris describes an end-to-end process that begins with gathering data from website analytics, social media, and customer databases, followed by analysis to identify trends and inform strategy. This feeds into digital strategy development based on market and competitor research, and extends into execution through search engine optimization, multi-channel paid advertising, social media marketing, and social creative content such as visuals, video, and interactive posts. Website design and development is offered alongside these channels, with attention to performance and usability. The agency's stated working method includes audience segmentation, marketing platform selection, cross-channel media attribution and reporting, KPI development, and account-based marketing, framing each engagement as a continuous cycle of measurement and adjustment rather than a single fixed deliverable.