IronSoft

Based in Dublin, IronSoft is a small team of in-house specialists working with small and mid-sized businesses across sectors such as automotive services, home improvement, media, and B2B training. Clients have included a California-based automotive repair shop, a US media company producing LED mobile billboards, and a UK leadership training business, suggesting a client base that spans local service businesses as well as companies selling to other businesses. Work is organised around five core areas, all handled internally rather than outsourced. The agency's services cover web development, SEO, PPC and Google Ads, social media marketing, and email marketing. Web development work focuses on building scalable digital products, as illustrated by a visual-first, SEO-optimised website delivered for a media company within a four-week timeframe. SEO work is described as ongoing analysis of user behaviour to improve site performance and visibility over time rather than a one-off setup. PPC engagements center on data-driven paid search campaigns aimed at generating targeted traffic and measurable lead volume, as in a local-ads project for an automotive repair shop that combined paid search with call tracking. Email marketing is used to build outbound lead-generation systems, including automated, targeted campaigns designed to nurture prospects into clients, as applied in a B2B lead campaign for a UK training company. Social media marketing services involve content creation, community interaction, and paid social campaigns aimed at brand growth and engagement.