IronTek Solutions

Based in Cleveland, Ohio, IronTek Solutions works specifically with rental yards, construction equipment dealers, and construction companies rather than serving businesses across general industries. The agency positions itself around industry-specific knowledge of the construction equipment sector, citing over 40 years of combined industry experience among its team, and describes serving buyers and sellers across the globe. With a small team of one to ten people, the company combines marketing services with software and sales tools built for equipment dealers and rental operations. On the marketing side, IronTek offers search engine optimization aimed at improving search rankings and making rental and dealer businesses easier to find online, alongside pay-per-click advertising for lead generation and site traffic, and website design and development. Its broader service branding also includes branding, logo, out-of-home design, and print design work. Beyond marketing, the agency ties these services into its FleetNow platform, an online marketplace and inventory management tool that lists client equipment, connects sellers to a private sales network of buyers, and provides reporting on equipment status. Additional offerings described include re-rental services to fill seasonal demand gaps, bulk equipment deals and fleet liquidation for fast cash sales, shipping and financing support through a partner called Fleet Up Transport, and a digital inspection app for tracking equipment condition. The stated approach involves setting up these tools for clients and handling associated marketing at no extra cost.