iSeed GmbH

iSeed GmbH, based in Zürich, works with small and medium-sized businesses and start-ups whose products or services are complex enough to require explanation, in both B2B and B2C contexts. The agency focuses on companies whose digital touchpoints matter, particularly those wanting to understand how their offering appears in AI-driven research and recommendation processes rather than only in traditional search engines. The core offering is an AI Visibility & Perception Report, built on a four-part framework covering Presence, Prominence, Portrayal and Persuasion, based on the IAB guideline "Measuring Visibility in the AI Era." Work proceeds in three steps: identifying the questions target customers actually ask during their journey, testing how systems such as ChatGPT, Claude, Gemini and Perplexity present the client's offering compared to competitors, and delivering prioritized, actionable recommendations for positioning and visibility. Metrics tracked include mention rate, share of voice, citation rate, average ranking and top-3 rate, sentiment and brand attributes, framing accuracy, and recommendation rate. Beyond this AI-focused analysis, the declared service range also covers search engine optimization and web design. Reports and consulting are delivered directly by the agency without additional licensing costs, and engagements typically start with an initial consultation.