italics

Based in New Delhi, italics has offered content writing services since 2005, working across industries with a small team of up to ten people. The agency describes itself as a content writing and creative agency rather than a pure SEO shop, positioning content as the foundation of its marketing work. Its client roster, as referenced on its site, includes names such as INDIE by IndusInd Bank, Oister, Motilal Oswal and Kotak Securities, spanning banking, financial services and retail sectors, and it states it has curated content for a large number of clients over the years. The service list covers search engine optimization, SEO content writing, article writing, blog writing, technical writing, book editing, content editing and copywriting, alongside content marketing more broadly. Beyond text, italics produces video, offering both host-led and animated video production and editing, and handles social media marketing through storytelling-based content aimed at building audience engagement. It also offers creative design for visual communication and personal branding services intended to help individuals build a public presence and position themselves as thought leaders. Recent partnerships mentioned on its site involve content marketing work spanning video production and social media for a bank, SEO content development with a financial services firm, and content writing and video/creative work for other named clients, indicating a practice that combines written, visual and video formats within single client engagements.