IV Interactive

Based in historic downtown Jersey City, across the river from Manhattan's financial district, IV Interactive is a small full-service interactive agency that has worked with organizations throughout the United States for more than fifteen years. Its client base spans different sizes and disciplines, including healthcare practices such as Pacific Family Practice as well as larger organizations like Jones Apparel Group and Thomson Reuters. The team is compact, with one to ten members, and describes its business as substantially built on referrals from existing clients. The agency structures its work around four areas: design, marketing, technology and strategy. On the marketing side, services include search engine optimization and social media marketing, alongside display advertising, intended to drive traffic and support business objectives such as increasing patient appointments for healthcare clients. Design work is described as responsive, aiming to capture customers, clients or patients through award-winning solutions. Technology implementation is positioned as a means of bringing efficiency to client organizations and maintaining competitiveness, while strategic consulting is used to guide the selection and combination of digital solutions appropriate to each organization's specific needs. The agency frames its approach as identifying which "elements" — from search marketing to responsive design and web analytics — a client's existing web presence may be missing, then implementing a tailored combination of these disciplines to meet defined business goals.