JapanBuzz

With offices in Tokyo and London, JapanBuzz specializes in helping international brands reach Japanese consumers through influencer marketing and social media campaigns. Founded in 2012, the agency works with a bilingual team combining local Japanese market knowledge with international marketing expertise. Its client base spans industries such as beauty, fashion, technology, travel, food, and consumer goods, and all services are offered in both English and Japanese to support companies looking to launch or scale campaigns in the Japanese market. The agency's core offering is influencer marketing, running campaigns with KOLs across YouTube, Instagram, TikTok, and local Japanese platforms. This is supported by social media marketing services that set up and manage strategies tailored to Japanese platforms to build brand reputation. JapanBuzz also provides digital PR, securing placements on Japanese blogs and news portals, and market research aimed at helping brands understand the Japanese market before or during influencer and social campaigns. Content marketing rounds out the service list, producing Japanese-language content intended to give audiences a destination after discovering a brand, supporting the shift from awareness to engagement and conversion. The website also publishes ongoing research and articles on Japanese digital trends, including rankings of influencers by platform and sector, reflecting an emphasis on market insight alongside campaign execution.