JKR Advertising and Marketing

Based in Maitland, Florida, JKR Advertising and Marketing works exclusively within the automotive sector, serving dealerships ranging from single-location stores to multi-brand, multi-point dealer groups across the country. The agency has been operating since 2005 and positions its work around helping dealership clients increase traffic, sales, and market share relative to their local competitors and national benchmarks. Its leadership team includes individuals with backgrounds in corporate management and former dealership ownership, which informs the agency's automotive-specific approach to media and advertising strategy. The agency provides television and radio advertising produced through its own in-house TV and radio production studios, rather than outsourcing creative work. Digital services include Search Engine Optimization, Pay Per Click advertising, and broader digital marketing, alongside email marketing aimed at engaging existing customer databases with ongoing offers. JKR also offers lead monitoring to track website widget performance and digital lead-closing ratios, and a Co-Op Concierge service that manages dealership Co-Op fund allocation to maintain compliance and prevent loss of available funds. Media planning and buying is handled internally, including placement with major television networks and streaming platforms. The agency describes its approach as combining media buying capacity with creative production and industry-specific knowledge, with an ongoing focus on tracking client performance metrics.