Justin Schellenberg

Operating out of Winnipeg with service reach extending across Canadian and US markets including Ontario, Calgary, Edmonton, Vancouver, Toronto, Illinois, and New York, FireNet Designs works as a Shopify-focused development studio under Justin Schellenberg, a small team of 1-10 people founded in 2016. The agency positions itself against templated approaches, targeting Shopify merchants, including those operating at Shopify Plus scale, who feel their store's default theme is capping sales and conversions, particularly stores generating significant monthly traffic where incremental conversion gains translate into meaningful revenue. The core offering centers on Shopify customization: taking rigid default themes and rebuilding them into tailored storefronts intended to better reflect a brand and convert more visitors into buyers. Listed services include Shopify app development, Shopify retainer packages, conversion rate optimization, local and general search engine optimization, logo and branding, and website redesign, alongside the core web design, web development, and e-commerce development disciplines. Their stated method involves measuring store performance first, rebuilding sections where data indicates a problem, and validating changes through A/B testing rather than relying on assumptions. The agency describes itself as an official Shopify Partner and frames its work as direct execution by developers rather than account management, emphasizing full custom builds over relying on Shopify's default theme framework.