jz. smart media

Based in Miami, Florida, this agency works exclusively with home service businesses — roofing, HVAC, restoration, remodeling, plumbing, electrical, and landscaping companies. Rather than serving a broad range of industries, the team narrows its focus to contractors and home service operators, arguing that this specialization gives it a clearer understanding of local search intent, seasonal demand cycles, and homeowner buying triggers within these trades. The agency operates as a small team of 1-10 people and positions itself as a single point of contact covering SEO, paid media, and related technical setup rather than dividing work across separate vendors. Services center on local SEO and Google Business Profile management, including GBP optimization, citation building and cleanup, city and service page creation, and review generation systems designed to strengthen Map Pack visibility. On the paid media side, the agency runs Google Ads, Local Service Ads, and Performance Max campaigns, integrates CallRail for call tracking, and performs weekly bid optimization. It also manages Yelp Ads and Yelp profile optimization, paired with review response strategy and monthly ROI reporting. Additional listed capabilities include CRM setup, automation, AI agents, and web development. The stated process moves through a discovery audit of GBP, ads, website, and competitors, followed by a 90-day strategy plan, campaign launch with day-one monitoring, and ongoing monthly reporting on metrics such as cost per lead and close rate.