Kalpins-Marketing Solutions

Based in New York, Kalpins-Marketing Solutions works specifically with IT and ITeS companies, positioning itself as an extension of internal marketing teams rather than an outsourced vendor. Founded in 2015 as a cross-industry agency, the company narrowed its focus in 2021 to launch a dedicated IT/ITeS vertical after working with a Top 100 TCS leader revealed opportunities within the tech sector. The team, made up of in-house writers, designers, and SEO strategists with backgrounds in IT/ITeS marketing, aims to address the content, design, and visibility challenges specific to B2B technology companies with long, complex sales cycles. Services include SEO, digital strategy, conversion optimization, PPC, social media marketing, content marketing, and email marketing. Within SEO, the agency offers managed SEO strategy, link building, competitor SEO audits, technical SEO, and keyword research, along with optimization for AI-driven search overviews. Content services cover blogs, whitepapers, case studies, ebooks, and press releases, framed as tools to explain technical solutions and build buyer trust. Graphic design work includes brochures, case studies, social media assets, presentation design, and ebooks and reports, intended to simplify complex technical information visually. The agency describes its reporting as transparent, tracking traffic, backlinks, and rankings rather than vanity metrics, and emphasizes collaborative, embedded work with client marketing teams over standard vendor arrangements.