Kayak Marketing

Based in Calgary, Kayak Marketing works with organizations moving their websites onto HubSpot, including financial services and B2B clients such as ATB Financial, ATB Capital Markets, ATB Ventures, Evans Consoles, and Nemalux Lighting. Founded in 2015, the agency operates as a small team led by Randy Milanovic and John Laprairie, focusing specifically on HubSpot website builds, redesigns, and migrations rather than broader digital marketing work. The agency's core offering centers on building HubSpot websites using a structured system rather than assembling pages individually: each page is given a defined role, layouts are matched to that role, and patterns are repeated across the site so that updates stay consistent as the site grows. This includes proprietary assets such as the DropZone Pro theme and modules, brand templates, and a "Conversion System" for standardizing layouts and rules across pages. For clients leaving another platform, Kayak handles HubSpot migrations, including CRM and Marketing Hub data migration and setup when a move involves more than the website. It also offers HubSpot onboarding and marketing strategy services. The stated aim of this approach is to prevent the page-layout drift and inconsistency that can make websites harder for internal teams to manage and harder for search and AI tools to interpret, while allowing marketing teams to manage pages without reworking existing structures. Additional listed capabilities include SEO, content marketing, conversion optimization, digital strategy, and UX/UI design.