Kellybrady

Based in Spokane, Washington, Kellybrady focuses specifically on educational marketing, working with charter schools, colleges, universities, and online academies to grow enrollment. The agency has been placing media for schools since 1976, giving it a long-standing specialization in the sector rather than a general-purpose marketing offering. Its stated approach centers on the enrollment funnel used by educational institutions: building awareness among parents, addressing their specific concerns during consideration, and converting interest into completed applications, all while working within the limited budgets typical of schools and needing to demonstrate ROI to boards and administrators. Services listed include SEO, marketing strategy, social media marketing, web design, out-of-home design, and pay-per-click advertising, alongside traditional media placement (TV, radio, print, broadcast, OTT) and digital campaigns (PPC, social, display, SEO). Work also covers web design and development for enrollment-focused sites, creative and branding (design, video, campaign messaging), and analytics and reporting through custom dashboards tracking which channels generate enrolled students. A described case study for a California charter school involved shifting traffic to a dedicated enrollment landing page, launching awareness campaigns earlier in the enrollment season, and optimizing landing pages for mobile and parent decision-making, resulting in a documented drop in cost per lead and an increase in conversion rate between 2024 and 2025.