KIWAY

Based in Alessandria, Kiway is a communication and web agency that has worked on more than 500 projects spanning online and offline campaigns, e-commerce sites and brand communication for local and business clients. The team is small, in the 1-10 range, and describes itself as covering the full spectrum of digital and traditional communication rather than a single narrow specialism. The agency's stated capabilities include organic search positioning (SEO), which it presents as the basis for any new website, alongside the creation of advertising campaigns both online and offline. It manages social media channels, producing original content and imagery to grow audience and generate leads, and builds websites with custom design intended to be easy to navigate and update. For online retail, it designs e-commerce platforms with attention to user experience and ease of use. Additional services listed include SEO-oriented copywriting for blogs, newsletters and posts; brand identity development, working with clients' existing ideas to build a brand image; promotion of events, conferences and presentations aimed at reaching a specific audience; and direct email marketing, for which it provides templates, professional software and profiled databases for sending commercial communications and offers.