KKom, Inc.

Based in Lannon, Wisconsin, this small studio-style team of one to ten works with organizations undergoing rebrands or brand launches, including nonprofit and public-sector clients such as Treasure Coast Food Bank and Oshkosh Public Library. Its work centers on establishing a value-driven foundation for a brand before building out broader marketing efforts, on the premise that a defined strategy makes subsequent campaigns more effective. The agency's brand strategy work follows a three-stage process: research and discovery to understand a client's market and audience, definition of brand character and positioning to establish differentiation, and alignment of messaging and visual approach across future touchpoints. Specific offerings under this process include competitive awareness, persona mapping, archetype definition, customer experience mapping, differentiation establishment, mission and vision statement development, brand positioning, and brand promise articulation. Beyond strategy, the agency lists Search Engine Optimization, Pay Per Click, Social Media Marketing, Graphic Design, and Video Production among its services, applying the brand foundation work to these broader marketing and design deliverables. It also offers a downloadable brand strategy playbook intended to help organizations answer foundational questions about why their brand exists, who their customers and competitors are, and how their offering differs from others in the market before engaging in project work.