Knapsack Creative Co

Based in Lynchburg, Virginia, this agency works with service-based businesses—including coaches, consultants, professional services firms, home services companies, health and wellness practices, and creators or educators. It positions itself specifically around the Squarespace platform, building custom websites, semi-custom websites, and template-based sites for this client base, with a small team of 1-10 people handling projects. Services center on Squarespace web design paired with search engine optimization, with SEO framed as working alongside site structure to help pages rank and attract qualified traffic. Copywriting is built on StoryBrand principles, aimed at simplifying messaging so site visitors understand the offer and are guided toward taking action, such as booking a call or making an inquiry. Branding work is also offered alongside these core services. A distinguishing part of the process is the "Live Design Day," where a designer builds the site in real time based on content, logos, photos, and service details supplied by the client, with updates shared through video calls; sites can go live within a day under this model. Beyond project work, the agency also runs a membership program for ongoing site support and maintenance, and shares SEO, web design, and industry guidance through a blog and podcast.