Koppie.be

Operating as a one-person freelance practice from Lokeren, Belgium, Koppie.be is run by Filip Van Duyse and focuses on copywriting and storytelling for organisations that want their communication to reach both customers and employees. The practice draws on more than twenty years of experience in communication and positions itself as a flexible partner for companies and organisations looking to strengthen how they present their story, whether to attract clients or to build engagement among staff and other stakeholders. The core offering centres on copywriting for campaigns, website copy and social media posts, aimed at producing text with direct impact. Alongside this, storytelling work is offered through interviews and reportages that give an organisation a human face and a coherent narrative rather than a set of disconnected facts. A third service area is described as "ondersteuning" (support), in which Van Duyse temporarily takes the lead on a communication project or coaches an internal team to sharpen its thinking, focus and collaboration. Additional listed services include search engine optimisation, content marketing, advertising and marketing strategy, with the website also mentioning a free SEO analysis, text rewriting, a communication training course, and support for internal communication teams. Work is delivered on a freelance basis, allowing for flexible deployment depending on whether a client needs a single text, a broader storytelling project, or ongoing coaching support.