Krypton IT Services

Krypton IT Services is based in London and works with clients across the UK, US and Europe, spanning industries such as SaaS, non-profit, beauty, ecommerce, apparel and real estate. Founded in 2012, the agency operates as a small team of between one and ten people, positioning its work around performance advertising and measurement rather than broad-strokes marketing, aiming to connect ad spend to actual revenue outcomes rather than surface-level metrics. The agency's declared services cover Pay Per Click advertising (Google Search Ads, Google Shopping, Microsoft Bing Ads, Amazon PPC), social media advertising across Facebook, Instagram, LinkedIn, Twitter and TikTok, Search Engine Optimization including local and ecommerce SEO and digital PR, website development on WordPress and Shopify, conversion rate optimization, social media management, content marketing (including video and copywriting), branding and logo design, email marketing and lead generation. Its stated method for PPC work follows a defined sequence: an initial audit of ad accounts and tracking setup resulting in a written 90-day plan at a fixed price within one week, followed by rebuilding measurement and tracking so sales and enquiries are traced to source, then scaling Google and Meta campaigns based on what the data shows is working, cutting underperforming spend. Clients are given a live, self-accessible dashboard and a monthly call rather than periodic static reports.