Kurtz Digital Strategy, LLC

Based in Moneta, Virginia, Kurtz Digital Strategy is a small consultancy focused exclusively on online marketing for small businesses. The firm is led by Jill Kurtz, APR, who serves as owner and principal strategist, drawing on prior in-house marketing and public relations experience with organizations such as General Motors, International Paper, Fairfax County Public Schools, and American Public University System. Rather than serving large enterprises, the agency positions itself as a partner for small businesses and organizations seeking customized, cost-effective marketing support. The agency's work centers on developing digital marketing strategy tailored to each client's specific business goals, beginning with an online presence assessment before building out a plan. Concrete service areas include search engine optimization to improve visibility on Google and other search engines, content strategy and content marketing to connect with target audiences, email campaign development aimed at message timing and relationship-building, website development and optimization, social media marketing, and public relations. Jill Kurtz's approach emphasizes understanding a client's business and objectives first, then selecting tools and messaging suited to reaching that audience over time, incorporating current trends and technologies where relevant. The agency describes its role as helping organizations build and sustain mutually beneficial relationships with their target audiences across these channels, with an overall aim of measurable, strategic marketing outcomes rather than one-off tactics.