Label PR

Based in Manchester, Label PR is a small, director-led public relations agency focused on fashion, beauty and lifestyle brands. Founded by Almina Wilson and Jessica Thornton, the agency positions itself around a hands-on approach, with the founders directly involved from concept through delivery on each campaign. Its work centres on brands and digital talent operating in culture-driven, image-conscious sectors, and the site cites examples such as a Dare 2b hiking event in the Lake District, a Gola x Maximilian Raynor activation at London Fashion Week, and a Cath Kidston collaboration launch. Services are grouped into public relations, digital, creative and brand partnerships. The PR offer covers press office work, media relations across consumer and trade titles, celebrity partnerships, brand storytelling, campaign strategy and crisis response. Digital work includes link building, social media consultancy and creator partnerships aimed at strengthening search visibility and online credibility. The creative strand covers event concept, logistics and execution, including press days, product launches and influencer mailers. Brand partnerships involve identifying and brokering collaborations between brands and talent, described as a route to audiences that advertising alone cannot reach. Across these areas, the agency describes its output as audience-driven and insight-led, combining influencer strategy, talent brokering and social-first storytelling with more traditional media relations and press office functions.