lang.text Kommunikation

Based in Essen, this one-person communications practice is run by journalist Sandra Anni Lang, who has around 30 years of experience in PR, editorial work, social media and advertising, and has held an IHK-certified qualification in online marketing and AI management since 2024. Clients include newspapers and magazines, small and medium-sized businesses, advertising agencies, and charitable, care-related and tourism organisations, with a stated focus on the Ruhr region and its regional tone. Past work includes an anniversary magazine for Caritas Bochum, a Ruhrpott-Deutsch dictionary for Langenscheidt-Verlag, an annual report for GLS Treuhand, a tenant magazine for Allbau GmbH, and an image brochure for the Regionalverband Ruhr. The service range covers editorial writing (news items, reportages, interviews, and text for brochures, folders and flyers), public relations (concepts and strategies for press and public relations work, press releases, customer magazine articles, newsletters and mailings), content marketing (newsletter content, social media material, search engine optimization, and content prepared for entry into content management systems), and advertising copy (claims, slogans, headlines and product copy). Work is delivered in an advisory, conceptual and editorial capacity, with an emphasis on matching tone and language to the target audience and to the specific communication channel involved.