LEAD Marketing Agency

Based in Grand Rapids, Michigan, at its East Beltline location, LEAD Marketing Agency operates as a full-service marketing agency serving brands across West Michigan. The agency works with a small team structure to build integrated marketing campaigns spanning strategy, creative, media, and web, with the stated aim of connecting clients with the right audience at the right place and time to generate qualified leads. The agency recently acquired Cull Group, expanding its operational footprint. The agency's work is organized around four core areas. On the web side, it handles website design, development, and SEO, factoring in trends, competitor positioning, search engine requirements, and device compatibility for each site build. Its media offering covers planning and buying across a wide range of channels, including billboards, digital display, direct mail, Google Ads, magazine and newspaper placements, out-of-home, radio, SEM, social media, sponsorships, sport marketing, and streaming audio and video. Creative services include branding, logo design, copywriting, messaging, graphic design, and ad production across print, radio, television, and streaming formats. On the strategy side, LEAD develops marketing goals, tactics, plans, and budgets, alongside account management, billing management, campaign management and reporting, marketing consulting, project management, and vendor management. The agency describes its process as data-driven, with each strategy, creative concept, and media plan tailored to the specific circumstances and objectives of the individual client.