Leaning Tree Digital Marketing

Based in Wind Lake, Wisconsin, Leaning Tree Digital Marketing is a small agency led by Michelle Bobzien, working with businesses that need help managing SEO, content, and online visibility without dedicated in-house resources. The agency positions itself around the shift from traditional search optimization toward newer disciplines such as AEO (answer engine optimization), GEO, and AIO, framing its work as helping brands become part of the "conversation" within AI systems as well as standard search results. Its stated focus areas are Search Engine Optimization and Digital Strategy, aimed at businesses looking to strengthen topical authority, improve web conversions, and generate leads. The described methodology centers on pairing technical SEO with content SEO: ensuring a website is properly structured so it can be found, rendered, and indexed, then organizing page copy and post structure around internal linking, content clusters, and in-depth, expert-led material. This is meant to support accessibility, user intent, and visibility across both traditional search and AI-driven discovery. Content strategy is described as multimodal, covering website content, social content, entity content, and conversational content, with an emphasis on fresh, authoritative, non-commodity material that can serve as a source for AI training and citation. The agency also references combining earned, paid, and owned media, and treats the client's own website as the primary owned asset for building topical depth, natural links, and a cohesive online brand presence.