Ledger Bennett

Based in London, Ledger Bennett works with B2B organisations on global demand generation and revenue growth, serving clients such as GE Digital, GE Vernova, John Crane, Canon, Acxiom and Trend Micro. The agency positions itself as a full-service partner for modern B2B revenue teams, describing its approach as omni-channel and covering the customer journey from first touch onward. Alongside its core agency offering, it runs a "Fluid Talent" service designed to fill skill gaps and extend clients' in-house marketing capabilities with sector-specific expertise. The agency's declared capabilities span SEO, branding, content marketing, digital and marketing strategy, PPC, social media marketing and conversion optimisation, delivered through what it terms a 360º approach to brand building and sales enablement. Work referenced on its site includes messaging and positioning for a global business travel company, story development for GE Vernova's GridOS product, identity work for Acxiom, and account-based marketing management for Trend Micro. The agency also publishes strategic content on B2B branding and audience understanding, some of it co-authored with partner agencies within the Havas network, and its team size falls in the 11-50 range with roles including Chief Strategy Officer and Executive Creative Director.