Leverage Digital Marketing

Based in Fort Lauderdale, Florida, Leverage Digital Marketing is a small agency founded by Alexis Guillén, who brings more than 20 years of experience managing campaigns across SEO, PPC, social media, programmatic, OTT/CTV, DooH, email, SMS, events, and print. The agency has worked with a range of client types including Fortune 500 companies, publicly traded organizations, municipalities, NGOs, and small-to-medium businesses, positioning itself as a partner for organizations seeking impartial marketing advice rather than a fixed-format service package. The agency's stated offerings fall into three main areas: market intelligence, digital marketing, and conversion rate optimization. Market intelligence work focuses on data-supported research into customer bases and competitors to support decision-making and identify trends. Digital marketing services include SEO, PPC, advertising, content marketing, and social media marketing, aimed at reaching targeted demographics and capturing leads with strong purchase intent. Conversion rate optimization involves realigning analytics, CRM, and call-tracking systems with business KPIs to improve measurement and increase valuable actions. The agency also lists CRM consulting and systems integration among its services. Engagements typically begin with a consultation, after which strategy is built around quantitative data and transparent, data-driven reporting intended to guide clients through changes in marketing platforms, technology, and best practices.