Lime Creative

A boutique marketing agency based in London, Lime Creative works with luxury brands, focusing on turning products into lifestyle propositions. Its client work spans hospitality, travel, education and property sectors, including Gaggenau, Orient-Express, Small Luxury Hotels of the World, Cambridge Judge Business School, Stena Line Ferries, Gill Jennings & Every, and UBS Student Living. With a team of 1-10 people, the agency positions itself around storytelling for brands seeking to engage a luxury audience through an understanding of behaviours, mindsets and lifestyles. The agency's declared services cover search engine optimization, web design, advertising, branding, content marketing, public relations, social media marketing, and UX/UI design. Its described approach centres on brand storytelling and creative strategy, weaving narratives that connect products to a luxury lifestyle and culture. Project examples include celebrating artisanal craftsmanship for Gaggenau, building desire-driven positioning for Cass Business School, shaping student housing estate agent branding for UBS Student Living, and developing legal branding aimed at a start-up audience for Gill Jennings & Every. Work for Cambridge Judge Business School involved delving into brand values, ethos and culture to establish a foundation for the project, reflecting a process based on engagement with a client's internal identity before developing creative output. The agency also produced content addressing travel during lockdown for Stena Line Ferries, applying its storytelling method to a specific market context.