Lime Group, LLC

Based in Florence, Alabama, Lime Group works with small to mid-sized businesses across the Shoals area (Florence, Muscle Shoals, Tuscumbia) and Jackson, Tennessee, extending service into Alabama, Mississippi and Tennessee more broadly. The agency has operated since 2010 and is run by founder Brian "JR" Williamson, who brings over 20 years of experience in web design and marketing. Its stated industry focus includes HVAC and service businesses, industrial and distribution companies, medical and healthcare organizations, government and municipal agencies, and manufacturing companies. Services described on the site include website design, pay-per-click management, search engine optimization, social media management and advertising, and mass email marketing, with SMS marketing also listed among declared services. The approach centers on local search visibility—helping businesses appear when customers search "near me"—and covers Google Business Profile management and Google Ads alongside local SEO. Work is framed around assessing a client's current position, identifying gaps, building a plan suited to the business and budget, then executing and tracking results to adjust over time. The agency positions itself as a direct, small-team alternative to larger firms, emphasizing straightforward communication and no long-term contracts, with the stated aim of turning online searches into phone calls, leads and customers for local businesses.