Linderoths

Based in Göteborg, at Victoriapassagen on Södra Larmgatan, Linderoths is a small agency with a team of between one and ten people, led by CEO and owner Anders Ericsson. The agency organizes its work through two internally branded units, Ebb and Sidekick, which address different stages of a client's brand and communication needs. Its work spans companies dealing with business and brand development questions as well as those needing practical, on-the-ground marketing production and coordination. Ebb is described as a transformation-focused unit built around brand-driven business development, aimed at companies facing stagnating growth, a lack of long-term vision, reactionary strategy-making, weak brand identity, internal resistance to change, or a need to capitalize on emerging trends and new customer segments. Sidekick, by contrast, is positioned as a coordination unit that turns bigger brand ideas into everyday execution: it supports store communication, interior and outdoor design, event production, vehicle branding, giveaways, arena hosting, anniversary projects and workwear, alongside procurement, graphic production and purchasing support. Alongside these two units, Linderoths lists a broader service range covering search engine optimization, digital strategy, web development, advertising, branding, content marketing and UX/UI design, indicating a combined focus on brand strategy and its practical, visible implementation across physical and digital touchpoints.