Local 101

Based in Leipzig, Local 101 works with small and local businesses that depend on customers finding them in a specific city or neighbourhood rather than nationally. Its client examples include retail shops, restaurants and gastronomy businesses, cultural venues, clubs, lawyers and doctors — organisations for which visibility in local search and a trustworthy online presence directly affect footfall or bookings. The team is small, sized between one and ten people, and positions itself as a personal point of contact for advising clients on which combination of services fits their situation before drawing up an optimisation package. Services cover local search engine optimisation aimed at improving visibility and encouraging genuine customer reviews, and Google AdWords campaign management delivered by staff describing themselves as certified Google AdWords specialists, with an emphasis on cost-efficient, geographically targeted ad spend. Corporate and graphic design work includes logos, corporate design systems and print materials such as flyers, posters and advertisements. Social media marketing is offered to build reach and communicate a business's story on social networks. Website creation is handled in close consultation with the client, drawing on additional specialists where needed, and is paired with web analytics that tracks visitor origin, popular content, drop-off points, search terms used to find the site, and competitor positioning.