Local SEO Specialist

Operating out of the Gold Coast, this is a one-person local SEO practice run by Caleb Johnstone, working directly with small local businesses across Australia rather than through an agency team. The client base is intentionally capped at 20 businesses, with a focus on service-based industries such as lawyers, physiotherapists, plumbers and dentists, plus dedicated attention to dentists and law firms specifically. The stated aim is to help these businesses rank higher on Google and generate more local leads and bookings. The service list covers Google Business Profile optimisation to improve local pack visibility, keyword research targeting high-converting and long-tail terms with local search demand, and on-page SEO to improve rankings and conversions for target pages. Additional work includes building local citations and directory listings for visibility and trust signals, link building and outreach to strengthen domain authority, and technical SEO to resolve site issues affecting speed and crawlability. All audits, content briefs, keyword strategy and backlink analysis are carried out directly by Johnstone without outsourcing, and clients are given access to a live SEO dashboard for tracking keyword rankings and campaign performance in real time. Strategies are described as tailored to each industry's search behaviour and competitive landscape rather than applied as a standard package.