Logan Marketing

Based on Bainbridge Island, Washington, this small team began working with Bed and Breakfasts and Inns internationally more than two decades ago and now serves well over 100 lodging properties and associations. Over time the agency has broadened its client base beyond hospitality to include real estate agents, doctors, insurance agents, moving companies, electricians, and travel companies, among others. Work has included local projects, such as a brewery a block from its office, as well as long-running relationships with inns in Illinois, California, and Oregon, some spanning ten or more years and multiple website redesigns. Services cover search engine optimization, web development, content marketing, pay-per-click advertising, and conversion optimization, with website design and rebuilds forming a core part of the work described. Several case examples center on migrating older, static or budget-built sites to the WordPress platform, giving owners editing capability and a more modern, responsive design. Reported outcomes from these projects include increased booking conversions, higher page views and visitor duration, and cases where a redesigned site was described as paying for itself through a rise in bookings within weeks of launch. The agency also references staying current with online marketing trends so that design and remarketing approaches can be applied to client sites without clients needing to manage that process themselves. Client contact is handled directly through the agency's Bainbridge Island office.