LPHADS

Based in Middletown, Delaware, LPHADS operates as a performance marketing and advertising technology company rather than a traditional local agency, serving startups, medium-sized businesses, enterprises, and web agencies through a self-service platform. Clients can launch campaigns independently or work with the company's support, account management, and campaign approval teams to build and scale advertising efforts across the open internet. The company's offering centers on a self-serve advertising platform covering search, social, display, native, audio, and connected TV channels. Campaign building starts with keyword targeting matched to a client's SEO goals, followed by precise targeting choices across specific search engines and social media channels. LPHADS applies affinity-group matching, pairing selected keywords and website niche with relevant audience segments, and account managers research keyword and social group opportunities to refine campaigns at no added cost. Specific solutions address website traffic growth through product-offer creative and recommendation technology, app traffic growth via offer-linked ads across mobile web and other apps, and app install campaigns targeting new, lapsed, and active mobile users based on behavioral data. Traffic quality is managed through in-house and third-party fraud filtering that scans for bots, viruses, and malware, and media buyers can also purchase traffic through the company's real-time bidding (RTB) platform, alongside competitive CPM rates for select geographies.