Luis ROC

Based in Spring, Texas, Luis ROC works as an independent SEO consultant serving B2B companies, e-commerce businesses, and brands seeking growth across the United States, including audiences that require bilingual, Hispanic-focused local strategies. The consultancy is structured around a single practitioner handling strategy, research, and interpretation directly, rather than delegating account work through intermediary layers, with implementation carried out alongside the client's own team or an external execution team. The work is organized into six areas: technical SEO (addressing crawling, indexation, architecture, and performance barriers), international SEO (architecture, content, and search signals for multi-country or multi-language markets), local and Hispanic SEO (local visibility and bilingual strategies for the US market), e-commerce and Amazon SEO (optimizing category, product, and listing discoverability), AI Search visibility (preparing content, entities, and authority for generative search experiences), and SEO strategy and research (turning keyword, competitive, and intent research into a prioritized growth roadmap). The approach, described as the ROC Search Growth Framework, starts with research into demand, audiences, competitors, and SERPs, and considers where a given audience's discovery and purchase journey begins — spanning Google Search, AI-generated search results, YouTube, Google Maps, marketplaces, and branded search — before deciding which channels merit investment. Engagements typically begin with an initial consultation call.