Luminus

Based in Buffalo, New York, Luminus is a small marketing agency (team of 1-10) that works specifically with independent healthcare practices. Its client roster includes organizations such as Excelsior Orthopaedics, Trinity Medical, Catholic Health, WNY ENT, and Venture Forthe, indicating a focus on medical and clinical providers rather than general commercial businesses. The agency positions its work around a patient-centric approach, aiming to help practices attract, convert, and retain patients through marketing built around how patients search for and choose providers. Services offered include search engine optimization, web design, pay-per-click advertising, branding, content marketing, graphic design, and social media marketing. The agency describes its process in three stages: refining a practice's brand strategy to create a cohesive foundation for marketing, communicating that message through website design, branded materials, and value-driven content, and growing audience engagement across the platforms patients prefer. Compliance is described as integral to the agency's process, with HIPAA, data privacy, and ADA accessibility considerations built into projects from the outset. Luminus also offers a consultation service called the Healthcare Marketing Accelerator, described as a two-hour session intended to produce a tailored plan for attracting, converting, and retaining patients. The agency publishes articles, videos, and podcast content addressing branding, website strategy, and patient engagement topics relevant to healthcare marketing.