Lyticore

Based in Bloxham, England, Lyticore is a small consultancy that provides due diligence and advisory services focused specifically on e-commerce investments. Founded by Ian Baldwin, who draws on experience co-founding an online retail business that scaled to over £100 million in sales before being sold to Private Equity in 2017, the firm works with private equity and venture capital firms, investment leaders, CEOs, and PE value creation teams evaluating or managing e-commerce assets. The team is small, in the range of one to ten people, positioning the practice around specialist, hands-on engagement rather than large-scale delivery. The work centres on multi-dimensional due diligence, covering technical assessment of technology stack, architecture, security and scalability; financial analysis of revenue models, unit economics, customer acquisition costs and lifetime value; and operational review of supply chain, fulfilment and inventory management. Additional services include e-commerce platform review (covering integrations, payment processing and customer experience), growth potential analysis, customer and market insight work, and strategic consultancy on digital strategy and growth planning. Engagements follow a stated four-stage methodology: discovery and scoping to align on investment thesis and timeline, data collection covering technical, financial and operational records, deep analysis using proprietary frameworks, and a final findings and reporting stage that delivers risk assessment, opportunity identification and prioritised recommendations, structured to fit within investment decision timelines.