machete.systems

Based in South Melbourne, machete.systems is a small team of Amazon marketing consultants working with small, medium and large businesses across Australia that sell on the Amazon platform. The team describes over four decades of combined experience in Amazon, marketing and retail, and positions itself as a specialist partner for brands seeking to establish or improve their presence on Amazon rather than a general digital marketing provider. The agency's stated services cover Amazon seller account registration, brand protection and management of unauthorised sellers, market expansion, listing creation and optimisation, Amazon advertising management, and inventory management, alongside dedicated marketing strategy and account management offerings and Fulfilment by Amazon (FBA) consultancy. Its described working method follows three stages: research and analysis of a client's products, markets, competitors and existing Amazon account setup, including discussions with sales, marketing and operations staff and analysis of shopper behaviour within the relevant product niche; strategy implementation, which includes content creation, sponsored advertising campaign design, and building Amazon A+ content pages and brand stores; and continuous improvement, involving ongoing data analysis, keyword indexing and listing optimisation, monitoring and adjustment of PPC campaigns for return on ad spend, and regular status meetings and reporting on performance against client objectives.